"La master franchise"
  by Olivier Gast
  Editions Gast - 2001

SUMMARY

Introduction

Chapter I: Master franchising and other techniques of internationalization of SMEs
1. Direct franchising
    1.1 Direct franchising of a unit
    1.2 Direct franchising with a development agreement
    1. 3 Franchising by the establishment of a foreign subsidiary company or a branch in the country of establishment
2. Master Franchising
3. Joint Venture

Chapter II: The main clauses of a master franchise agreement
1. The exclusivity of rights granted to the main franchisee
2. The objectives of development  of the network
3. The rights granted to the main franchisee
    3.1 The right of approval of any new franchise created pursuant to the main franchise agreement
    3. 2 Payment of royalties
    3. 3 The supply control
    3.4 The trademark license and the authorization to concede franchisee sub-licenses
    3.5 Protection of the franchising system
    3.6 Adaptation of the original franchise

Chapter III: The financial levers of master franchising
1. Elements of the simple franchise
    1.1 Entrance fees
    1.2 Royalties
    1.3 Contribution to advertisement charges
    1.4 Logistic margins or profits margins
2. Financial parameters of the master franchise
    2.1 Franchisee
    2.2 Master Franchisee
    2.3 Franchisor
3.  Cases study

Chapter IV: International master franchising: a global strategy or an adapted strategy?
1. Introduction
2. The different steps of the establishment of a master franchise

Conclusion

Bibliography

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