RIM: International Master Franchise Meetings
         International Strategy of Networks


Franco-Danish Master Franchise Meetings
On June 6th 2007, the RIM (International Master Franchise Meetings) has taken place at the Denmark House. This event is the result of a partnership between the European Club of Network Managers (CEDRE) represented by its President Olivier GAST and the Embassy of Denmark, which prestigious host was His Excellency, ambassador of Denmark in France, Niels EGELUND.

Themes approached during these Meetings :

- Presentation of Danish and French Brand Names

- Testimonies, opportunities and difficulties encountered by a Danish franchisor in France

- Testimonies, opportunities and difficulties encountered by a French franchisor in Denmark

- Situation and Evolution of the franchising sector in France in France and Denmark

- Danish economy and Market approach as well as the cultural differences

- Challenges of the French Market and the Danish Market for a franchisor: the consumer, how to penetrate the market, traps to avoid and key factors of success.

- Legal and regulatory aspects of the franchising in France and Denmark: Employment law, “Doubin” Law, Litigation and Master Franchisees contracts, Legal, real estate and Commercial aspects

- Individual discussions with French/ Danish stakeholders and operators in the counseling and legal areas, franchising experts, potential investors, master franchisees.



→ Event report: Download the PDF File