2005
The master franchise village in Beijing


In partnership with UBIFRANCE, the CEDRE and its formula “the Master Franchise Village” that has been tested for several years at the “Mapic” in Cannes, was a great success in Beijing. A lot of interest has been shown French brand names, their know-how, their concept, the “made in France”…

An increasing number of Chinese investors is now appearing: big future Master Franchisees and smaller future Franchisees, the impressiveness is of course the multitude.

The mass of alleys with this cold determination to grow richer is at the same time very positive and a slightly worrying. The CEDRE and its delegation were invited by the Shanghai authorities.

Each franchisor was able to present its concept. The Chinese officials confirmed the enormous potential of Shanghai for the French franchises.

4 Master franchises are in the course of negotiations with the Chinese partners of the GAST Law Firm: beautiful return on investment for the Master Franchise village in China.

2004
THE MASTER FRANCHISE VILLAGE continues its progression at the MAPIC

This year, the Master Franchise Village at the MAPIC was able to better target its masters and this is only a beginning!

Jocelyne Leporatti (Solution design): “It’s the second consecutive year that we participate to the Master Franchise Village and this year again we are very satisfied, both on the welcome side and the contacts made during this exhibition.
The Club informal atmosphere that spreads among the Village allows enriching relations to each other.
The Mapic is for us very fructuous this year as we have many contacts both on the regional and the international level. Especially two contacts in Morocco, a country that develops more and more. At present, Morocco possesses numerous manufacturers but very few creative companies.”

Edouard Falguieres (Physiomins International):
“Physiomins has been attending the event every year since the start of the adventure of the “Master Franchise Village” at the Mapic. This year is a real success because the exhibition was more largely prepared and the organization anticipated our wishes of encounters, which brings us an increasing amount of qualified contacts, that is to say more informed on our search of potential partners or master.
This year, following the Mapic Exhibition we are in relation with the delegation of the Chinese Franchising Association, and our main contact is an active member of the Chinese Federation which is also the President of a drugstore franchise (opening of 600 drugstores in five years).
This contact provides us very interesting opportunities and several threads to follow such as attaching Physiomins among sales areas, or also creating a corner for our own range of cosmetics.
The Mapic has allowed us to find contacts in Greece in order to participate to the Athens Exhibition in February in order to develop our brand name as well as Italian contacts specialized in Franchising, already met in Italy.”

Yves Puddu (Rondissimo):
“The Mapic provided us many contacts, at the moment we are negotiating and are hoping to finalize a Master Agreement.
Thanks to our participation to the Master Franchise Village we had the opportunity to get acquainted to other brand names present among the stands.
We are at present in negotiations with the brand name “Conseils et Développements” and we hope to achieve a positive result for both our brand names.”

Martine Richet (Maison de la Literie) :
“ We have serious perspectives in Saudi Arabia. The Mapic also allowed us to conclude two real estate agreements”.

Pascal Chevrot (Lavinia): a big Russian fish
I am pursuing negotiations with a Master candidate from Moscow (owner of several shopping centers).

As a conclusion: next year there is talk of improving the pre and post Mapic meetings.

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2003
THE MASTER FRANCHISE VILLAGE TAKEOFF AT MAPIC

The Master Franchise Village was the first big stand with 14 brand names, the best looking and the best placed, very dynamic, the village displayed its services: the cocktail offered by the President Olivier GAST on its catamaran (120 people!).
The exceptional debate-dinner of the CEDRE with American, Canadian and Middle Eastern orators…
The contacts of a very high level both on the human and financial side impressed the newly registered brand names.
Impressed by investors coming from the entire world. Is there anything better to meet a Master Franchisee, BODY ONE and JEAN-CLAUDE BIGUINE were delighted…This year, the MAPIC understood the combination that could exist between both its concepts (MAPIC and VILLAGE).

Click here to read the entire folder on the journey of Olivier Gast, President of the CEDRE, in Madagascar. 




Rajemison Rakotomaharo welcomes Olivier Gast, President of the CEDRE

Zanatany was born in Toamasina… “which I left at the age of four without speaking French so that my father was calling me Be Kabary”…
Olivier Gast, lawyer, is presently president of the European Club of Network Managers or CEDRE and is in charge of the positioning of franchising among the world. Passing through Madagascar, he was welcomed yesterday morning by the president of the Senate Rajemison Rakotomaharo to whom he explained what franchising was. According to this specialist, franchising is based on a question of trust by which a franchisor accepts to license a trademark to the franchisee. “It’s a commercial conception where business can be made without necessarily a substantial capital. All there is a need for are trust and a permanent relationship between two people (the franchisee and the franchisor) concerning a given trademark. Thus, the big trademarks throughout the world were able to multiply their international presence and as a result their profits,” according to Mr Olivier Gast.
Concerning a country like Madagascar, he specifies that several companies are currently seeking to settle there, taking into account the population number and the expanse of the territory. He then concluded by saying that “after the payment of entrance fees, the franchisee will be able to represent a trademark and benefit from the know-how of the franchisor at the same time”.
As to the president of the Senate, he ensured him his support for the establishment of franchising in Madagascar in the view of a fast and enduring development of the country. A meeting between the members of the MWA office, the local associate of the CEDRE and Olivier Gast took place yesterday in the afternoon.

Insight on one of the usual cocktails of Olivier Gast on his catamaran Winner Touch during the Mapic.
Here photo Mapic Cannes 2001.